KEPINSKI
Social Media & Branding
Branding in the Age of AI, Algorithms and Short Attention Spans
Are you struggling to get your business noticed? Do you want to attract new clients, partnerships, and opportunities effortlessly?
The secret is YOU.
Your personal brand is the most powerful marketing tool you have.
This 3-hour intensive course will teach you how to craft a magnetic online presence, tell your story in a way that resonates, and use social media like a pro to build influence and credibility.
You’ll learn from real-world examples of entrepreneurs who have turned their personal brand into a money-making machine. You’ll see the data behind why thought leadership is a game-changer for business growth. And we’ll even tie it all back to communication pioneers who’ve shaped the way we understand digital influence today.
Walk away with a strategic blueprint, practical writing skills, and a social media plan that will start turning heads immediately.
Your audience is out there—are you ready to show up?
Course Information
Why: How to Stand Out, Build Influence, and Grow Your Business
Where: Microsoft Teams
When: See course dates below
What: 3-hour online workshop
Who: Small business owners and startups looking to increase awareness of their business and values to secure collaborations, strengthen their societal roots, and increase their company’s value.
Syllabus
a. The Foundations of Personal Branding (60 minutes)
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What is a personal brand, and why does it matter?
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The psychology of trust and authority in branding.
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Case studies: Elon Musk, Gary Vaynerchuk, and Sophia Amoruso – how they crafted their digital presence.
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The role of authenticity and consistency in branding.
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Data-backed insights on the impact of thought leadership (studies and statistics).
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Tying it to communication pioneers: Marshall McLuhan’s ‘Medium is the Message’ and Bourdieu’s theory of social capital.
b. Crash Course on Creative Writing for Social Media (60 minutes)
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Understanding audience psychology: How people engage with content.
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Crafting compelling stories: The Hero’s Journey and storytelling techniques.
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Writing with clarity, brevity, and personality.
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Practical writing exercises (engaging hooks, persuasive calls-to-action, and structuring posts).
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Real-world analysis of viral posts and personal brand-building success.
c. Using Social Media to Spread Awareness and Influence (60 minutes)
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Platform strategies: LinkedIn, Instagram, Twitter, and TikTok.
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The power of video content and live interactions.
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Leveraging collaborations and network-building.
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Algorithms, analytics, and timing: Data-driven strategies for engagement.
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Ethical considerations: The risks and rewards of personal branding.